Senior Brand Manager

With us, life is sweeter. We are currently present in over 120 countries around the world, with our headquarters located in Kilchberg, Switzerland. Although our main markets are in Europe and North America, our extensive network of distributors, branches, and over 500 stores worldwide makes Lindt & Sprüngli available in every corner of the globe. Lindt is a global company that remains very local at its core. Each of our offices, stores, and production sites has its own unique atmosphere, reflecting the region in which it is located, while remaining connected to our global network.

We are currently looking for a candidate to join our team in the position of:

SENIOR BRAND MANAGER

Warsaw (Royal Wilanów)

Key Responsibilities:

• Develop and execute comprehensive Lindor brand strategies that align with business goals and drive long-term brand equity, including portfolio management, managing of ATL and BTL.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and inform strategy (AC Nielsen, Cognos), preparing recommendations.
• Post-evaluation of marketing activities (consumer contests).
• Budget tracking and preparing marketing budget plans.
• Lead integrated marketing campaigns across multiple channels (digital, TV, print, OOH, events, etc.) to build brand awareness, consideration, and loyalty.
• Oversee the development and consistent implementation of brand guidelines, messaging, and visual identity across all touchpoints.
• Collaborate with cross-functional teams including Sales, Trade Marketing, Logistic, Global Marketing, and others to ensure brand consistency and cohesion.
• Manage relationships with external agencies, media partners, and production vendors to deliver high-quality campaigns on time and within budget.
• P&L management guaranteeing top and bottom line KPIs (with strong focus on pricing, GP and A&P).
• Managing and mentoring junior brand manager, fostering a culture of creativity, innovation, and continuous improvement.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in brand marketing, preferably in a leadership or strategic role.
• Proven track record of successfully leading brand campaigns and building strong brand identities.
• In-depth understanding of FMCG market dynamics, retail environments, and consumer behavior.
• Microsoft Excel advanced (pivot tables, functionals)
• Knowledge of information system tools (Nielsen, Cognos)
• Proficiency in analyzing consumer behavior to drive strategic decisions.
• Proficiency in English (written and spoken) is required
• Strong strategic thinking with hands-on execution capabilities.
• Excellent communication and storytelling skills.
• Deep understanding of multi-channel marketing and digital media.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills and experience using data to inform decisions.
• Experience working with creative agencies and cross-functional teams.
• Passion for building brands and a deep understanding of current consumer and market dynamics.

What we can offer:

• Employment Contract
• An opportunity to gain unique experience working for a premium brand in the CEE region.
• Possibility of hybrid work (3 days in the office / 2 remote) and flexible working hours (start between 8:00 and 10:00).
• Chance to participate in interesting regional projects.
• Friendly and open work atmosphere.
• Sweet holiday and Easter gift boxes for employees, as well as gifts for children on Children's Day and St. Nicholas' Day.
• Flexible start times – work begins between 8:00 and 10:00.
• Benefits package (e.g. medical care for the employee and their family, MultiSport card, employee pension funded by the employer, group insurance on attractive terms, internal and external training opportunities).
• Free access to products and discounts in company stores.

If you would like to join our team, please send us your CV by clicking on the "Aplikuj" button.